Back in January, we talked about mindset. When you have your head on straight and are able to see things from a broad perspective, you can win the fight against failure.


So, let’s talk about the mindset many have around failure.


Now that’s an F-word that nobody wants to use. There is a big difference between owning the act of failure and identifying with it personally. People who identify with being a failure actually cannot separate themselves from their performance (or that of their business).

To side-step the big hits when it comes to dealing with failure, you must separate the outcome of your action or inaction from who you are as a person. To have failings or to fail at something is not to be a failure.

I do not ever see myself as a failure and I don’t see other people as failures either. So just in case you somehow do not already know this, I am here to tell you –you are not a failure. You never have been and you never will be. You may have gone to hell and back, but if you are still here, if you’re still alive and breathing, then you, my friend, are a failure survivor. Now, how well you are surviving is another discussion altogether.

Here is something we know for sure, successful individuals and organizations do not take failings personally but rather see them as weaknesses in need of strength –or opportunities from which to learn and grow.

In the sales world, a person often has to plug through over a hundred people saying no, just to get one yes.

Now consider this, you are a new entrepreneur with little to no experience in sales and you decide to try your hand at cold calling. After about sixty people telling you no, you might draw the conclusion that you suck at sales and you just must not be cut out for self-employment. This response would be identifying personally with the results you are getting. If this were your mindset, you would be identifying as a failure rather than seeing your weakness for what it is: an opportunity for analysis and improvement.

Now, let’s take the same scenario and look at it with an unattached, broader perspective. After about sixty people telling you no, you decide to take your experience and recognize that you are not getting the outcome you anticipated for your action. You then do a bit of research and learn that it often takes twice as many nos you’ve gotten so far, to get to yes. You may also choose to invest in the advice of an expert or try a different script, avenue or approach. If you have a bit of money on hand, you may choose to hire an experienced marketer or salesman to guide the way.

The note to take here is in the difference of mindsets. This is a simple example to demonstrate the reality that to survive failure is to carry on despite difficulty, hardship, or setback.


If you get knocked down, instead of just lying there, rolling around on the mat, or tapping out, you do the following:

  • You quickly assess what got you there
  • You pick yourself up and dust yourself off
  • You say, “I’m a fu*king failure survivor!”
  • You strategize and you come back swinging

Most Won’t, I will. Will you?



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